Our Story


To make the world a happier healthier place.


World leaders in providing innovative and empowering dental care experiences through 

commitment to being a high performance team.


Simply Dental – Our Origins

By Rachel Bridgeman

In 2010, after 13 years in the dental industry I felt there was something missing. Not only from my perspective as a dental professional, but also the employment experience and seeing the impact we were having on people’s health. The industry seemed trapped in a paradigm of disease focussed health care. People were working hard but we were still faced with inequalities, high dental disease rates, and poor perceptions of dental care. We can do better!

The ‘Original Three’ (myself, Robin and Jardena), combined our experiences and passion to create a new health focussed dental paradigm. The mission started with teenagers, who were being asked to engage in an adult setting immediately after exiting a school based service. And have been doing this for adults since 2012.

Our key objectives were to revolutionise teenage dental care; create something teenagers could have ownership over, set them up for a healthy relationship as adults, with not only their oral health, but their overall health too. Thus, kickstarting a new paradigm of health care that will continue to have a positive impact on future generations. We have expanded on this into how we care for all age groups to optimise the positive impact we can have.

The other side of the coin of care provision is creating the right team culture, an environment where people have a real sense of purpose, the opportunity to utilise and develop skills, and invest their time into something that will make a difference in their own, and other people’s lives.

It’s been a challenging but rewarding journey, and a huge privilege to work alongside schools and their awesome staff, the students, their families, all our clients, and our team. A shout out must go to our friends and family who have helped and supported us to make this possible.

Terms and Conditions

To make the world a happier and healthier place

To be world leaders in providing innovative and empowering client experience through commitment to be a high-performance team

Contact Us

Call us04 473 9283
Email us via our Contact Page

Days open – Monday to Friday.
8am to 5pm

We are closed on public holidays.

Find us on Lambton Quay

Main Practice:
Level 3 AMI Plaza
342 Lambton Quay
Wellington CBD

Support Office:
Level 5, The Grand Annex